By Sam Tobin<br> LONDON, Feb 7 (Reuters) – Tesco and Lawyer istanbul its German discount rival Lidl traded allegations of copying brands and deceiving customers at London’s High Court on Tuesday in a dispute over Britain’s biggest retailer using a yellow circle on a square blue background.<br> Lidl sued Tesco in 2020, shortly after Britain’s market leader, with a 27. If you beloved this article and you would like to be given more info relating to Lawyer istanbul nicely visit our own website. 5% share, adopted a yellow circle against a blue background to promote its “Clubcard Prices” discount scheme.<br> The German-owned supermarket group says Tesco deliberately copied the Lidl trademark to deceive customers into thinking its prices are comparable.<br> Tesco says it is not using Lidl’s trademark, which it says is invalid because Lidl applied for it in bad faith.<br> Lidl’s Lawyer istanbul Benet Brandreth said on the first day of the trial on Tuesday that consumers are being deceived by Tesco’s promotion, meaning that Lidl, Lawyer istanbul which has a 7.1% market share in Britain, is losing customers to it.<br> “Unless the court takes action, those consumers who believe that ‘Tesco price match with Lidl meaning I can just shop at Tesco’ will continue to be deceived into paying higher prices as a result,” Brandreth said in court documents.<br> But Tesco’s Lawyer istanbul Hugo Cuddigan accused Lidl of hypocrisy and said it copies the branding of well-known products.<br> Claire Farrant, Lidl GB’s marketing director, told the court in evidence that it is not the company’s policy to take advantage of established brands’ recognition and reputation.<br> Cuddigan, however, said it was no coincidence that Lidl’s “Neo” cookies are sold in blue and white packaging and that it was “inevitable … that unwary customers will buy Neos off the shelf thinking they are Oreos”.<br> Lidl had not copied the Oreos branding, Farrant said, adding: “Our customers are well-aware of what they are buying”.<br> Oreos are manufactured by Mondelez International.
(Reporting by Sam Tobin; Editing by Alexander Smith)<br>
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